The best way to get word out about your book and your brand?
Podcasts.
Podcasts and authors are a marriage made for the mobile, digital age.
We writers thrive on narrative storytelling, and so do our readers. Not just because they’re book lovers. Because they are human.
More than any other medium, podcasts offer the human-to-human connection around storytelling —and the storyteller behind the story.
As Laura Joyce Davis, founder of Narrative Podcasts, says on her website, “Storytelling makes us human.”
I heard Davis speak on the panel, “Podcast Guesting: How to Get Booked and Be a Great Guest” at the annual Association of Writers and Writing Programs conference in Los Angeles in March 2025. Her organization provides training for audio storytellers who want to start a narrative podcast.
But if you just want to be the guest to promote your book, then…
